Oksana ManychAll work

Mobile UX · Design exercise

Helping organisations complete their profile on mobile

Project type
Design exercise
Scope
Mobile organisation profile editing
Success measure
Number of organisations with completed profiles
Two mobile screens: a donor profile and an organisation checklist for completing its profile

The brief

In a donation app, people find churches and other organisations and give to them. The task was to let organisation officials edit their profile from the mobile app. The hypothesis was that this would help them complete their profiles faster, and success would be measured by the number of organisations with completed profiles. Behind it were outcomes for donors: being able to recognise the organisation, and to find it and give to it quickly.

A question I asked first

The brief assumed officials use the same mobile app as donors. I questioned whether that was true, or whether only donors use the mobile app.

Research

I started from the personas provided with the brief and mapped who is involved in two kinds of organisation, a smaller community church and a larger established one. I also created an empathy map, looked at how other companies solve similar problems, and prepared questions for a stakeholder. His answers shaped the design:

Officials can be donors too, so they already use the same app. That answered my first question.

Officials set up their profile rarely, once at the start and again only if something changes, like a rebrand, a campaign or a new location.

They likely don’t understand the difference between the logo and the banner.

They don’t upload photos often enough, which the company was already trying to improve.

What I designed

An update card on Home tells officials they can now edit their organisation’s details from the app. In Profile, the organisation appears as its own entry and opens a checklist of profile sections: banner, faith leader, mission, logo and contact information. Each section opens a short screen of its own. After saving, a confirmation appears and the section is marked complete in the checklist. Officials can preview the profile in two ways: as the full organisation page and as it appears in search results.

Two phone screens. Left: the app home, with a card headed 'New Update' telling the user they can now update their organisation's details, upload a profile photo and add a cover image from mobile, above a search field and lists of causes. Right: a donor profile showing contributions and total giving, with the organisation as its own entry labelled 'My Organization' and a menu of options below it.
Three phone screens of a screen titled 'My Organization'. The first shows one of five sections complete, the second three of five, the third all five complete. A banner above the first two says organisations with fully completed profiles receive more donations; on the third it reads 'Great profile! You're ahead of 56% of organizations'. The sections listed are Organization Banner, Faith Leader, Mission, Organization Logo and Contact Information, each with a short explanation underneath and a tick once done.
Three phone screens of a screen titled 'Faith Leader'. The first is empty, with a field reading 'Select from the list' and an 'Upload Photo' action below. The second shows that field opened, with a search box and a list of people and their roles, one already ticked, plus an option not to display a faith leader. The third shows one person chosen, their portrait in place, and the action changed to 'Update Photo'.
Three phone screens. Left: a preview of the full organisation page, with a banner photo, a round portrait, the organisation name and a verified mark, a short mission line, a 'Tax deductible organization' tag and a large GIVE button. Middle: the same organisation shown as a search result card, with a small banner, portrait, name and address. Right: a share screen showing the organisation's QR code and a Share button.

Key decisions

Explaining each section. Because officials set up their profile rarely and likely don’t understand the difference between the logo and the banner, each section has a short sentence explaining what it is and why it matters to donors. The stakeholder agreed with this assumption.

Making photos easier. To motivate more photo uploads, the banner screen lets officials choose from ready images or take a photo, not only upload one.

Two phone screens of a screen titled 'Organization Banner'. The left shows an empty banner with a placeholder illustration and an 'Upload Photo' action; the right shows the same screen with a photo of a church tower now in the banner and the action changed to 'Update Photo'. Below both, a divider marked 'Or' sits above a list headed 'Choose image from list', where each ready photo has a round option beside it.

Sharing outside the app. I suggested a QR code to help organisations share their profile with donors; the share screen appears at the end of the flow above.

Measuring success

The brief measured success by the number of organisations with completed profiles. The figure about extra donations shown in the design is illustrative, used to explain the idea.